ABOUT US

Decades of Capturing Holiday Magic

Since 1998, PictureU has been an innovator in the use of imaging and data capture technologies for events & experiences. In 2008, we launched our first Santa program at 54 locations serving 500K families. In 2024, we’ll serve nearly 2 million families at hundreds of locations across North America. Can you say ho wow?!

65M+

Customers

2M+

Families Served

200+

Locations

65M+

Yearly Activation Hours

Yearly Activation Hrs

OUR VALUES

How We Work and Why It Matters

How We Work and Why It Matters

“Building a team of people who embrace our values, who exercise good judgment, and who have awesome attitudes may be the most important thing I do here.”

“Building a team of people who embrace our values, who exercise good judgment, and who have awesome attitudes may be the most important thing I do here.”

Walt Geer, CEO

Walt Geer, CEO

Integrity is our guiding principle and the foundation of who we are. Without it, we are nothing.

Integrity is our guiding principle and the foundation of who we are. Without it, we are nothing.

We always do what is right. And expect nothing in return.

We always do what is right. And expect nothing in return.

We conduct ourselves with humility and decency at all times and always treat others in a respectful manner.

We conduct ourselves with humility and decency at all times and always treat others in a respectful manner.

We believe in taking calculated risks and embracing change.

We believe in taking calculated risks and embracing change.

We believe that innovation is the lifeblood of our organization.

We believe that innovation is the lifeblood of our organization.

We celebrate success and learn from failure.

We celebrate success and learn from failure.

We challenge assumptions and encourage vigorous debate because we believe it makes us better.

We challenge assumptions and encourage vigorous debate because we believe it makes us better.

We believe in being good citizens and giving back to our communities.

We believe in being good citizens and giving back to our communities.

We exist to serve our customers. Our commitment to them never wanes.

We exist to serve our customers. Our commitment to them never wanes.

We believe in the virtue of teamwork and being part of something greater than the individual.

We believe in the virtue of teamwork and being part of something greater than the individual.

LET'S START!

Ready to Capture the Magic?

Create unforgettable memories with a photo experience the whole family will cherish!

North America's largest Santa and Easter program.
We create and capture meaningful experiences for people. Everywhere.

North America's largest Santa and Easter program.

We create and capture meaningful experiences for people. Everywhere.
North America's largest Santa and Easter program.
We create and capture meaningful experiences for people. Everywhere.